Liens antiques bracelet © Van Cleef & Arpels

Van Cleef & Arpels celebrated its 50th anniversary with the reopening of its renovated flagship boutique in Beverly Hills. Originally opening its doors in 1969, the boutique has remained one of the most elegant landmark buildings on North Rodeo Drive.

Designed with a new aesthetic that resembles the chic elegance of a Parisian apartment, the 6000-square-foot store boasts a new interior including a ground floor bridal salon (a first for the house), a juice bar decorated with hand painted Alsatian wallpaper and mid-century, sleek raffia furniture, and the Salon 1906 (named in honour of the founding year) featuring a curated selection of heritage and iconic pieces. The renovation also includes a full second-floor expansion featuring his and hers viewing salons designed to enhance the exclusive experience, and an 18-seat dining room.

Helen King, President and CEO of Van Cleef & Arpels Americas, recently said, “It’s a completely newly-designed and modern version of Van Cleef, but the spirit doesn’t change.” The boutique is now the Maison’s second largest outpost in the United States.

Celebrating the reopening of this iconic boutique, guests explored each “dedicated” room, viewing magnificent Van Cleef jewelry pieces while sipping champagne and tasting lovely catered hors d’oeuvres. Dreams do come true!

Related articles:
Van Cleef & Arpels: Private Jewelry Exhibitions and Paris Workshops
Van Cleef & Arpels at the Musée des Arts Décoratifs

Drapé majestueux necklace © Van Cleef & Arpels
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Barbara Gerber
A native of Los Angeles, Barbara is the France Today Ambassador for L.A. She graduated from UCLA with a BA degree in Political Science, and also received her JD degree from UCLA School of Law. While at UCLA, she spent her junior year in Grenoble, France. From that time on, she has been an avid and passionate Francophile. She has visited almost every region in France, and still pursues French language courses in Los Angeles. She has an apartment in Paris and continues to visit France every year.

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