Ladurée, the renowned Paris tea salon-pâtisserie, has taken the heavenly macaron to new heights in its latest designer collaboration, this time with Lanvin creative director Alber Elbaz.

The scarlet-bowed box with its colorful cartoon ladies contains the most surprising flavor to date: bubblegum. The boxes made their début in Ladurée boutiques worldwide this fall.

Originally published in the October 2012 issue of France Today

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