Advertise
Creative Formats & Guidelines
Please read our creative formats and guidelines below before submitting ads for FranceToday.com and Le Petit Journal, the e-newsletter of France Today, and its sister publication France-Amérique.
Standard Ad Sizes on FranceToday.com and Le Petit Journal*
| Dimensions |
Ad Specs |
File Size |
Format accepted |
| 120 x 360 |
3rd party accepted |
25K |
GIF, Animated GIF, JPEG, Flash |
| 120 x 240 |
3rd party accepted |
20K |
GIF, Animated GIF, JPEG, Flash |
| 120 x 180 |
3rd party accepted |
20K |
GIF, Animated GIF, JPEG, Flash |
| 120 x 120 |
3rd party accepted |
15K |
GIF, Animated GIF, JPEG, Flash |
| 120 x 90 |
3rd party accepted |
15K |
GIF, Animated GIF, JPEG, Flash |
| 217 x 217 |
3rd party accepted |
25K |
GIF, Animated GIF, JPEG, Flash |
* Flash banners not accepted for Le Petit Journal
Rich Media Banners
| Definition & Dimensions: |
Standard banners which use rich media technologies such as HTML, Flash and Java. Not accepted for Le Petit Journal. |
| Rich Media File Size: |
- Up to 35k initial load
- Up to an additional 85k may be loaded after a user moves their cursor over or clicks on the banner
|
| Audio/Video: |
A banner may play audio and/or video content after a user clicks on it, and should display a visible "stop"or "pause" button once the audio/video begins. |
Animated GIFs
| Duration: |
15-second limit |
| Looping: |
3 loops max |
| Design |
No "strobing" or "flashing" creatives |
Flash Banners with Video
| Definition & Dimensions: |
A banner that contains a video encased in Flash. Not accepted for Le Petit Journal. |
| Video File Size & Formats: |
- Up to 1.2 Mb for the movie or Streaming
- Format-Video: BetaSP, Digital Beta, MPEG4 or Mov via FTP.
|
| Sound & Frame Rate: |
- 16 bit sound, 22khz
- Max of 30 fps
|
| Duration: |
:05 to :60 seconds |
| Flash Requirements: |
The flash banner requirements are the same as those mentioned previously in the Rich Media Specifications. |
| Publishing: |
Be sure to include fla, fonts and GIF/JPEG back up. |
| Click Tracking: |
For tracking click throughs on Flash, advertisers/agencies should insert "clickTAG" (do not include quotes) in the Flash creative. |
Marketplace Ads
| Formats: |
GIF, Animated GIF, JPEG, Flash |
| Size: |
118 x 118 pixels, or place within template below. |
| Template: |
A Photoshop template may be downloaded by clicking here. Please place your creative or logo on the layer named "your creative here" then flatten and save the image, optimized to the above specifications. |
| Naming convention: |
Please save your ad witht eh following naming convention: "company_name.gif" - your company name separated by underscores, followed by the appropriate file extension. |
